This survey investigates the perception of offensive and provocative advertising appeals.
You will be asked a few questions about your personality. We will also ask you to watch some ads (video and print) and rate them. It will take about 20 minutes. Thank you very much for finding time.
start
 
Your age (full years) *

 
Your gender *


 
The country in which you reside *

 
Your nationality *

 
Your religion *


 
What is your attitude to the brand "Axe" (cosmetics category) *

If you can't rate (or don't know) this brand, please set 3.
 
Please watch the video ad and rate your opinion on the following statements

 
I had fun and happy to look at *

 
I was surprised *

 
It was interesting for me *

 
It's disgusting. I feel natural revulsion *

 
I was ashamed. It's a public disgrace - to show this ad. *

 
I was really angry. I was furious. *

 
What is your attitude to the brand "Axe" after watching video ad? *

 
If you are going to buy a skincare or deodorant, which brand would you choose? *

You can type in any brand or "I don't know", by choosing the option "Other"



 
In any media can be shown such ad in your opinion? *

You can type in any other media or opinion (for example "I don't know" or "Anywhere") by choosing option "Other"

 
What is your attitude to the brand "Skittles" (chewing candy) *

If you can't rate (or don't know) this brand, please set 3.
 
Please watch the video ad and rate your opinion on the following statements

 
I had fun and happy to look at *

 
I was surprised *

 
It was interesting for me *

 
It's disgusting. I feel natural revulsion *

 
I was ashamed. It's a public disgrace - to show this ad. *

 
I was really angry. I was furious. *

 
What is your attitude to the brand "Skittles" after watching video ad? *

 
If you are going to buy some candy, which brand would you choose? *

You can type in any brand or "I don't know", by choosing the option "Other"



 
In any media can be shown such ad in your opinion? *

You can type in any other media or opinion (for example "I don't know" or "Anywhere") by choosing option "Other"

 
What is your attitude to the brand "Mentos" (chewing gums and candy) *

If you can't rate (or don't know) this brand, please set 3.
 
Please watch the video ad and rate your opinion on the following statements

 
I had fun and happy to look at *

 
I was surprised *

 
It was interesting for me *

 
It's disgusting. I feel natural revulsion *

 
I was ashamed. It's a public disgrace - to show this ad. *

 
I was really angry. I was furious. *

 
What is your attitude to the brand "Mentos" after watching the video? *

 
If you are going to buy gummies/chewing gums, which brand would you choose? *

You can type in any brand or "I don't know", by choosing the option "Other"



 
In any media can be shown such ad in your opinion? *

You can type in any other media or opinion (for example "I don't know" or "Anywhere") by choosing option "Other"

 
What is your attitude to the brand "Samsung" (electronics category) *

If you can't rate (or don't know) this brand, please set 3.
 
Please watch the video ad and rate your opinion on the following statements

 
I had fun and happy to look at *

 
I was surprised *

 
It was interesting for me *

 
It's disgusting. I feel natural revulsion *

 
I was ashamed. It's a public disgrace - to show this ad. *

 
I was really angry. I was furious. *

 
What is your attitude to the brand "Samsung" after watching the video? *

 
If you are going to buy technics/electronics, which brand would you choose? *

You can type in any brand or "I don't know", by choosing the option "Other"



 
In any media can be shown such ad in your opinion? *

You can type in any other media or opinion (for example "I don't know" or "Anywhere") by choosing option "Other"

 
What is your attitude to the brand "New Yorker" (underwear and clothes) *

If you can't rate (or don't know) this brand, please set 3.
 
Please watch the video ad and rate your opinion on the following statements

 
I had fun and happy to look at *

 
I was surprised *

 
It was interesting for me *

 
It's disgusting. I feel natural revulsion *

 
I was ashamed. It's a public disgrace - to show this ad. *

 
I was really angry. I was furious. *

 
What is your attitude to the brand "New Yorker" after watching the video? *

You can type in any brand, by choosing the option "Other"
 
If you are going to buy underwear not in specialty store, which brand would you choose? *

You can type in any brand or "I don't know", by choosing the option "Other"



 
In any media can be shown such ad in your opinion? *

You can type in any other media or opinion (for example "I don't know" or "Anywhere") by choosing option "Other"

 
What is your attitude to the brand "Dove" (cosmetics category) *

If you can't rate (or don't know) this brand, please set 3.
 
Please look at the ad and rate your opinion on the following statements

 
I had fun and happy to look at *

 
I was surprised *

 
It was interesting for me *

 
It's disgusting. I feel natural revulsion *

 
I was ashamed. It's a public disgrace - to show this ad. *

 
I was really angry. I was furious. *

 
What is your attitude to the brand "Dove" after seeing the ads? *

 
If you are going to buy a skincare tool, which brand would you choose? *

You can type in any brand or "I don't know", by choosing the option "Other"



 
In any media can be shown such ad in your opinion? *

You can type in any other media or opinion (for example "I don't know" or "Anywhere") by choosing option "Other"

 
What is your attitude to the brand "Sysley" (clothes fashion industry) *

If you can't rate (or don't know) this brand, please set 3.
 
Please look at the ad and rate your opinion on the following statements

 
I had fun and happy to look at *

 
I was surprised *

 
It was interesting for me *

 
It's disgusting. I feel natural revulsion *

 
I was ashamed. It's a public disgrace - to show this ad. *

 
I was really angry. I was furious. *

 
What is your attitude to the brand "Sysley" after seeing the ads? *

 
If you are going to buy a clothes, which brand would you choose? *

You can type in any brand or "I don't know", by choosing the option "Other"



 
In any media can be shown such ad in your opinion? *

You can type in any other media or opinion (for example "I don't know" or "Anywhere") by choosing option "Other"

 
What is your attitude to the brand "Dolce&Gabbana" (fashion industry) *

If you can't rate (or don't know) this brand, please set 3.
 
Please look at the ad and rate your opinion on the following statements

 
I had fun and happy to look at *

 
I was surprised *

 
It was interesting for me *

 
It's disgusting. I feel natural revulsion *

 
I was ashamed. It's a public disgrace - to show this ad. *

 
I was really angry. I was furious. *

 
What is your attitude to the brand "D&G" after seeing the ads? *

 
If you are going to buy a lux clothes or perfume, which brand would you choose? *

You can type in any brand or "I don't know", by choosing the option "Other"



 
In any media can be shown such ad in your opinion? *

You can type in any other media or opinion (for example "I don't know" or "Anywhere") by choosing option "Other"

 
What is your attitude to the brand "McDonald's" *

If you can't rate (or don't know) this brand, please set 3.
 
Please look at the ad and rate your opinion on the following statements

 
I had fun and happy to look at *

 
I was surprised *

 
It was interesting for me *

 
It's disgusting. I feel natural revulsion *

 
I was ashamed. It's a public disgrace - to show this ad. *

 
I was really angry. I was furious. *

 
What is your attitude to the brand "McDonald's" after seeing the ads? *

 
If you are going to eat fastfood, which would brand you choose? *

You can type in any brand or "I don't know", by choosing the option "Other"



 
In any media can be shown such ad in your opinion? *

You can type in any other media or opinion (for example "I don't know" or "Anywhere") by choosing option "Other"

 
If you have some comments or additions, please type it here. Also you can type your e-mail if you want to be a participant of future surveys on this topic.
ONCE MORE THANK YOU VERY MUCH!!!

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